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Showing posts from April, 2017

Piracy

Illegal ways to get music: -through apps -through websites -other ways through your phone Piracy before internet -copied cd's -copied tapes -Completely anonymous, consequences won't find you easily -Those who consume the highest amounts of free music tend to purchase about 30% more music than the average person, making them the biggest spenders in the music industry.

360 Degree Contracts

The function of 360 degree contracts is enabling the record to take share in the artists earnings and achievements . This refers to advertisement, television appearances and merchandise. Basically, it is a share of success in what the artists does. Sharing in income, this shows how the company is heavily involved with the development of the artist. And as a result, helps the company develop as well. For example, there is Robin Williams had an 80 million deal with EMI records. His manager, Tim Clark said the internet offered various opportunities without the need of major labels. It was argued that the opportunities were much better. They were called "overpriced and shoddy services". Positives: -Record labels pay for the tours , which are very expensive - Records now scout for more talent with this given opportunity - Artists can be developed for longer - Diversity for cross-market opportunities for the artist Negatives: - This can mean that the label can lit...

Cross Promotion

Cross Promotion is the process of the combination of two different aspects of media in one promo. For example, in the video, Adele was singing to further increase the quality of the New James Bond movie, Skyfall. The effect of this was to instantly capture the attention of all the viewers. This was a clever move as Adele is a huge star in modern times, so it even reaches out to those who aren't a fan of James Bond, which gives more people even more of an excuse to watch it. An advantage of a Cross Promotion is the fact that both sides get an equal amount of attention, and reap the same benefits. In the end, income is thoroughly increased because of popularity and attention. For example, the song itself will increase the likelihood in album buys, and the movie, due to the approach being taken to another level, will have more people come and watch the movie. Such a popular, smash-hit song will draw attention to the movie. Such a much anticipated movie will draw more attentio...

Major vs Good Indie notes

"Misconceptions" -People get deceived . They automatically think that just because you are attached to a major label, you automatically will become rich. This is not the case. This is because of competition and overall abilities. - Makes you a 'star' over time . However there is a massive loan you have to pay back. -Career is not entirely safe . People that they can get involved with can easily play them. These people are referred to as 'sharks' or 'snakes'. -Does not happen overnight. "What do major labels do?" -They act as banks. They give artists a loan of money to help them achieve their goals. -They are difficult to obtain, however. -Have services you normally don't have access to. Such as helping you get more onto media and marketing. -Here is an example of what they offer: 1) Single Deals 2) 360 deals 3) EP deal 4) Distribution Deals 5) Double Deals -They sponsor, and have a share of income through merchan...

OVERVIEW OF SECTION B

What to do remember: -The characteristics of cross media convergence. -The success of the marketing -Promotional Strategies -Methods -READ THROUGH THE REST OF THE OVERVIEW-

Lesson 4: Industry Research

1) What are the costs of piracy? -American Businesses lose over $250 million a year, and over 750,00 jobs are lost. This is all due to property theft. It contributes to the falling of the economy, as well as tax. 2) Analyse the sales in the chart. -1980 when the CD was introduced, sales in music drastically increased. But there was a significant increase when the Global Economic Downturn was introduced. 3) What is the suffering of the actual companies? -Vivendi lost 12.5 million very early in the month due to piracy. -EMI lost £54.4 million. 4) What are the signs of destruction for EMI? -Global economic crisis, major loss of money, debt of over 2 million, the sack of 1,500 staff members, sacking a major star in the music industry. 5) What is the most popular music revenue? -Vivendi/Universal, with a 36% proportion. Warner’s have the least with 15%. 6) What can you say about IMPALA? -Established in April 2000 to represent independent music companies. ...

Lesson 3: The Big Three

The types of music industry. Sony, Universal and Warner. The three biggest music groups in the world. Definitions: 1) Consolidation of Media Ownership. Announcing of selling media ownership and publishing to another music group. Sony Music Entertainment Sony music is based in Japan.  In terms of marketing, it includes: Financial Services Electronics and communications Film production and distribution  TV production and distribution  Games development  Warner Music Group Was formerly owned by Time Warner.  In may 2011, it announced it's privatisation.  Warner music is just in fact a spin off.  Universal Music Group Vivendi is part of the music group. It was founded in Paris, 1853. As a water company, supplying water To many parts of France.  It now offers other music businesses Who is signed to Sony music? -2 Cellos -99 souls -A great big world  -Adam and the an...

Lesson 2: Technology and the Music Industry

A Key Term: Technological Convergence The meaning of this term is when two technologies come together. For example, IPod and The IPhone. This makes consuming music all the more effective and convenient. An entire music collection in your pocket. Distribution Company; They sign deals with record labels, in rare cases they sell them with artists. That gives them the rights to sell their label's products to stores that have an account with that distributor.   Increasing the global reach of the internet is becoming the aim of many multi-media distributions. This is because the internet is the most used thing on the internet.   Consumptions   Converging technologies and the internet are transforming consumer experience. YouTube, Sound cloud, Spotify .   Emergence of Web 2.0     Web 1.0: Reading, browsing.   Web 2.0: Read, post, publish, edit at free will at easy access.       Positives:   ...

Lesson 1: Music Consumption

1) I think obtaining music is easier to do than it was n the last years. For example, compared to many decades ago, there was no internet. Therefore simple downloads and access to music was not around - your favourite song could not be called on command. You would just have to wait until it came on the radio. 2)To find out about music that's new for you is to search it up on the internet, search up its genre and learn its details. 3) I obtain my music by the use of apps from the app store. 4) I use my phone to listen to music. 16,50 people were asked what they use to listen to music. The highest proportion was led by Streaming Music Devices. This is because of how house-friendly they are, as well as car-friendly. The high quality of sound, as well as the quantity. The lowest proportion was YouTube, maybe since although it is easy access, but it has a lot of inconveniences which make the experience difficult. Despite being around a long time, radio still is quite popular...