Lesson 4: Industry Research

1) What are the costs of piracy?

-American Businesses lose over $250 million a year, and over 750,00 jobs are lost. This is all due to property theft. It contributes to the falling of the economy, as well as tax.

2) Analyse the sales in the chart.

-1980 when the CD was introduced, sales in music drastically increased. But there was a significant increase when the Global Economic Downturn was introduced.

3) What is the suffering of the actual companies?

-Vivendi lost 12.5 million very early in the month due to piracy.

-EMI lost £54.4 million.

4) What are the signs of destruction for EMI?

-Global economic crisis, major loss of money, debt of over 2 million, the sack of 1,500 staff members, sacking a major star in the music industry.

5) What is the most popular music revenue?

-Vivendi/Universal, with a 36% proportion. Warner’s have the least with 15%.

6) What can you say about IMPALA?

-Established in April 2000 to represent independent music companies.

“This is not the record business”

The music business was much simpler back in the past. It used to go from talent, to a deal, to a CD, then into money. However, as time went on, CD’s have lost their credibility as social technology has snatched the audience’s attention. This is done in forms of social media such as YouTube and Twitter. The use of technology is also changing. For example, hardly anybody watches TV as much as they used to. As well as CD’s not being as popular as they once they.